Workflows for your social media strategy, calendar, posts, and day-to-day tasks can help you and your team stay on track. For example, if HR wants to post on new positions on LinkedIn or if a customer success manager wants to highlight a … How Leverage uses Asana for sprint planning to scale their business, Asana tips: 5 ways to prepare for the holiday break, Visual assets (photo, illustration, gif, video, etc. From here, move posts around to balance out your content mix or posting cadence. Send written content to manager for initial approval (25 days before publish) (social media manager)< The time it takes for your content to get approval all the way up your ends up costing the precious time your team needs. Once you have a format for your strategy, calendar, and posts, start thinking about your day-to-day social media activities. Social media content calendar tool #1: Google Sheets. Find out how to short-circut the path to jaw-dropping growth. Create powerful social messages that convert. What social media content calendar tools are there? This jumps back into my earlier point about the importance of training your team members to uphold the brand’s standards for content. To prepare for quiet weeks, include a repository section with evergreen content. Nov 09, 2017. Because each social channel has a slightly different algorithm and preferred posting method, your strategy and checklist for each one will change. By News flash – there are costs associated with social media. Let’s cut down that list. Label each social post using the title of the campaign or content you’re sharing. It shouldn’t take that long. Write headlines that drive traffic, shares, and search results. It becomes a meaningless task that like a few others we have cut from previous lists, just takes up needed room. Load into publishing platform (7 days before publish) (social media specialist), 17. We also need to create and manage our social media strategy. Try the Headline Analyzer », terms of service, end user agreement, and privacy policy, How To Create Efficient Social Media Workflows for Every Network. If they know what to expect, they don’t need to constantly approve content. It’s well established that social media technologies – the applications, networks and platforms that drive tactical implementation – are not considered by most to be a cost barrier. Select all workflow files contained in the Workflow->Social Media folder extracted from Social Media Example Workflow ZIP file. So what questions should you be answering so you undoubtedly trust your team? To put that into context, the lifespan of a Facebook post is about 6 hours. Your team should have one session where you brainstorm and prioritize your 10x ideas. Gather essential team members (45 days before publish) (social media manager), 2. Once your campaign theme has been determined, your team should easily be able to decide if Facebook fits the bill for a usable social channel and if your team has worked with the channel before they should know the best times to post. Or you can download it manually here. While these are three valid reasons to put your tasks into a list, eventually once your team is trained in, they become unnecessary because they knows what needs to be done. You need high-level strategy and measurable goals to help set the day to day work. Download it now, and then we’ll move on. These next few lists are going to help you break down your current approval process and cut down on unnecessary tasks to help streamline your team. Publish your content. 2.Determine if Google+ is the best channel for campaign (29 days before publish) (social media specialist), 3. Review analytics to determine best posting day (27 days before publish) (social media specialist). Although it is a basic social media monitoring workflow, it also can be used to quickly get people all on the same page. Cutting the full to do list for each campaign should be an easy task to eliminate from your line up? 1. With a social media content approval process, your team will get back that much-needed time and publish content faster and easier. Select all workflow files contained in the Workflow->Social Media folder extracted from Social Media Example Workflow ZIP file. You could stop right now and sign up for CoSchedule, where we’ll do everything for you. So once again, applying our knowledge from above, we can cut our list down to look something like this. For some teams, social media might be a part of a broader marketing strategy. return null; The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. The same goes for the task that cuts out the need to send content to your higher ups for approval. So why clutter your to-do list with tasks you inherently need to do? If I need an in house video or graphic, who do I talk to? How many eyes need to see my content before it gets published? Editorial calendar gives you a glance at the year ahead from a better, … 16. Respond to comments, questions and more on post (5 days after publish) (social media specialist). 20 Social Media Response Template Examples for a Better Workflow. If you know what they want to see, you can set the necessary standards to meet their expectations. Why a Social Media Marketing Onboarding Process Is Important. It may seem like I just hacked half the approval workflow away. Here are the top 3 tools I’ve used over the years. You could figure that out by going through your Twitter analytics, seeing where your top 15 traffic spikes are and send your tweets then. But our Twitter list is a bit different from our Facebook list. Prioritize your top ideas (45 days before publish) (social media manager). After adding channel and date information at the task level, you can then switch from list to Calendar View in Asana to view your entire social media calendar. The All-in-One Social Media Workbook The tools, networks, and tactics you need to succeed Excel Social media strategy template To help get you started, download our free social media strategy template. Instagram much like Pinterest is driven mainly by visually images. Whether you’re brainstorming on a new campaign or seeking ways to improve the current one, having a powerful social media strategy is a must. 50_Applications/05_Social_Media_clustering/01_Clustering_the_Social_Community. The less eyes you have on it, the less time it takes. Edit written content based on feedback (23 days before publish) (social media specialist) We track down data. 17. Respond to comments, questions and more on post (5 days after publish) (social media specialist). I’ve recently taken over all social media direction for a medium-sized startup and a part of what I’m trying to build out is a solid internal request system for posting on our various social accounts. You might be thinking, “Breonna can’t I just use the same task list for Twitter?”. 12. So let’s hack that list apart, shall we? Decide optimal posting time (7 days before publish) (social media specialist), 16. The last three tasks in your list can be combined into one publishing task. What problems could a social campaign help solve? } Breonna was a Content Writer for CoSchedule. Now what if you could cut that list in half so it looks more like this. Because when you post social content, you should be following a pattern. The thing about social media is that the platforms differ so much and that you can’t create a single workflow for all of them. Get your free guide on how to create effective processes that turn your marketing strategy into results. But, the more your team understands your expectations, the less eyes that will have to be on your content. while (c.charAt(0)==' '){c = c.substring(1,c.length);} Approve outside content sources  (15 days before publish) (social media specialist). Respond to comments, questions and more on post  (5 days after publish) (social media specialist). Brainstorm content ideas (45 days before publish) (social media manager), 3. Your day-to-day workflow would include: Create a section at the top of your Asana social media calendar project for receiving requests. 2. Build your audience and grow your brand on social media. A social media strategy also provides clarity on what to publish. These are filler steps that aren’t necessary for your check list. 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