*We suggest engagement as the metric to track here to evaluate your best-performing posts. We’ve got you covered. In your audit document, record all unowned accounts and make notes about the steps taken to have these accounts shut down. The template includes monthly and annual totals, and provides a quick snapshot of how your budget is being allocated. ... 7 of the Most Helpful Social Media Tips for 2020; Social Media Trends for 2020; Any profiles that slowly stopped receiving TLC a while back when they failed to serve any goals? Record all the relevant accounts you find. Fanbooster delivers a powerful suite of social media scheduling, publishing, reporting, and monitoring tools. Make a note if you find any accounts that require further research. You’ll become a master at all of them with enough practice. You may have counted the number of messages in a previous step. Use this social media audit template to record and analyze data from your business’ or clients’ social media accounts. This gives you an always-updated look at your social media, and lets you take an in-depth look at what is and isn’t working for you social media. Your mission statement should help you identify the key metrics to evaluate for each social channel. Social media ads guidelines. Describe the purpose or mission of your social account, so you can have it documented and anyone on your team has the ability to check in on it moving forward and make sure you’re staying on course. For the next step, check out our social media strategy template. Download Social Media Audit Template. total engagement numbers, engagement rate, click-throughs, etc. You already know the “why”—all of those business-flourishing benefits—now let’s cover the “when” and “what” so you can get started. 11. Even without having access to their private data and password-protected accounts, you can still adapt this process to perform a social media audit for a competitor and create a key document in your business’s competitive analysis. Social Media Audit Template KPI #1 KPI #2 Top Three Posts [e.g. For example, using LinkedIn to “build B2B connections that are likely to schedule a demo.” Hint: If you have the exact same goal for every platform despite their vast differences, you may need to make some adjustments. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. Or maybe various departments within your company are using social media, but there’s no unified system or list of accounts. Identify any profiles that don’t reflect your most current branding. You can also set up tracking with your Cyfe Google Analytics Dashboard. Then, go through these posts to look for patterns. This is another metric that can indicate if the profile is being leveraged as much as possible by your business or if it’s no longer useful to you. Note when this social media account was last updated. Get expert social media advice delivered straight to your inbox. Are you in compliance? Save time on social media by managing all your accounts from a single platform with Hootsuite. The important thing is to make these decisions based on research about which channels best serve your business. The good news? You don’t need to use all these tools. Overwhelming? For each social account, you’ll want to record: You should also include a column for any relevant notes about the account. Your email address will not be published. Over time, this will allow you to spot regular seasonal variations, which will also make it easier to spot any unusual changes in real time. But engagement might not be the best metric to measure for every brand. Have you audited your online presence? Then you can start thinking about whether you should add them to your social strategy. With the addition of IGTV, Live Stories, and Instagram Reels, Image Source Facebook has been a powerhouse channel for marketers for years. Note that this template uses Facebook ads as an example, but you can select the data source of your choice. To get access to your social metrics all in one place and make every social media audit easier, test out Sprout’s capabilities with a free trial. This is the element that requires a little guesswork. Create new goals for the next period based on everything you’ve learned. You’ll be able to spot at a glance: In this guide, we explain everything you need to know to conduct an effective audit of your social media channels. 5. Rather than giving various team members the password to your social accounts, it’s important to centralize the passwords in one place. Get the most engaging posts on your social media efforts using this template! 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